Daily Kitten Chat Forum » TDK Book Club

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   5. During Lindell Trimble’s Employee of the Year award acceptance speech, he insists that Coca-Cola must not rest on its laurels but keep its momentum going. “A body is more likely to die at sunset than at any other hour of the day–that’s a fact,” he says. “The trick, then, is to keep the sun from setting. That’s what we’re looking for at Coca-Cola, and what we in the PR division have been fighting so hard to achieve: a sun that never sets. A perpetual noon” [p. 125]. What is wrong with this kind of thinking? What are the consequences of such a philosophy of unbounded hubris and the refusal to accept natural limitation?

   Posted 7 months ago by Catwoman #

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   This made me think of the man who famously stated of the Titanic, "God Himself could not sink this ship."

   Posted 7 months ago by Catwoman #

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   When i first read that I was thinking more along the "global" lines. Like they were trying to make sure that there was no place on this Earth that they didn't have their hands...but then I realized it is already that way...

   Posted 7 months ago by Alicia #

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   Thinking that a company can actually change the physics of the world just shows their ignorance. They are setting themselves up--doomed to fail.

   Posted 7 months ago by SoxsMom #

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   Yes, it does show their ignorance but maybe more importantly, it shows their arrogance. And isn't that part of what is wrong in our country today? Corporations, and the people who run them, think that they are above not only the ordinary American, but above the law. They think that they carry enormous power, and I guess that they do. Otherwise, we wouldn't be in the mess that we currently find ourselves.

   Posted 7 months ago by WillowandWindismom #

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