And it's pretty good, too.
http://finance.yahoo.com/news/Starbucks-rolls-out-Via-apf-273848205.html?x=0
Starbucks VIA™ Taste Challenge
From Oct. 2 - 5, Starbucks invites customers to join the Starbucks VIA™ Ready Brew Taste Challenge at their favorite U.S. Starbucks location. Participants can taste Colombia Starbucks VIA™ next to fresh-brewed Pike Place™ Roast and challenge themselves to guess which one is Starbucks VIA™. Starbucks VIA™ Taste Challenge participants will receive coupon for a complimentary Tall brewed coffee on their next visit as well as an offer for $1 off a Starbucks VIA™ Ready Brew purchase.
